Recently, I started taking Wellbutrin. The reasons need not be discussed, but the effects are a different matter. I could kiss the mouth of whoever invented this stuff. A fellow mendicant of this immaculate brain candy aptly described the experience when she said, "Wellbutrin allows you to see the world in color again, not just black and white." My experience with Wellbutrin led me to ask why pharmaceutical commercials for anti-depressants are so bad? Here's one for Zoloft:
Even if you weren't depressed, you should be after this commercial. Your psyche is a little round ball being equally harassed by a grey cloud and a chirpy bird. Once you start taking Zoloft, the grey cloud disappears, only to be replaced by a second-rate oboe player and erectile dysfunction, making a futile existence all the less pleasurable.
Not all pharmaceutical commercials are bad. There are plenty of jokes about taking Valtrex and suddenly finding yourself white-water rafting, playing frisbee with friends and your dog, and dating a hot broad who somehow finds you all the more sexy for having Herpes. The wonderfully positive and message that says, "So you have an incurable veneral disease? Who cares?! Live it up with Valtrex!"
Following the example set by medicine for venereal diseases, anti-depressants could do better by not focusing on the problem but by presenting a hyperbolically inflated happy ending that we all want to believe. Anti-depressants producers should hire whoever does Coca-Cola's commercials. Imagine this one if the bottle of Coca-Cola were replaced with Wellbutrin:
Life can be all the better depending on what is ingested.
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